Grublet And Co approached me looking for a brand identity for their pet clothing brand based around the nickname of the owners pet, Nelly a.k.a Grublet. With an original idea of including a French Bulldogs face or silhouette I decided to approach the characteristics and facial expressions head on creating a simplified brand logo and type lockup. With initial success and positive feedback we went on to add a little more character to the brand by adding motion to the face and typography.
Grublet And Co
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